Privacy Policy

General

For questions about privacy and the processing of personal data, you can contact us by email at support@velny.co

 

Velny.cois committed to protecting customer privacy and providing the ability to influence how personal data is handled.

 

This privacy policy explains how we collect and process customer personal data. By using Velny.co's services, the customer agrees to the terms of this policy.

 

The information we collect may be shared based on user-provided data, observations from the use of online services, and insights derived through analytics.

How We Use Your Data:

To provide an easy-to-use and secure service

To offer a good customer experience

To improve product recommendations and marketing

To develop customer service and e-commerce operations

What Information Can Be Collected About Me?

Information provided by the user or used to identify a person:

Identification details, such as name

Personal identity number when required for credit agreement identification

Passport or equivalent ID for customs when ordering products/services outside of Finland

Contact details: address, email address, and phone number

Payment information, including credit agreements and other billing data

Customer’s consent-based location data, if used for shipping estimates

Email address and verification used for logging in via Google, Facebook, or Microsoft

Information collected from usage and analytics:

Purchase history, including items ordered and their prices

Shipping details, such as chosen shipping method and address

Product reviews

Use of the online store and browsing behavior, plus derived identifiers

Product recommendation and targeted content usage data and identifiers

Providing identification, contact, and payment information is mandatory when purchasing from Velny.co.

The primary source of this data is the user. Additional data may be received from third-party partners, such as credit providers.
When receiving data from third parties, customers will be notified as required by data protection regulations, no later than one month from receipt.

How Is My Personal Data Used?

Personal data is used for:

 

Managing customer accounts

Handling orders, shipping, payments, and archiving

Improving the customer experience

Analyzing and developing operations

Providing recommendations and targeted marketing

Preventing misuse

Offering personalized customer service

Data is processed based on the customer relationship between the customer and Velny.co, a contract, the use of the website, the customer's explicit consent, or legal obligations. 

How Is My Data Stored and Protected?

All personal data is protected against unauthorized access and from accidental or unlawful destruction, alteration, disclosure, or other unlawful processing.

 

Velny.co stores personal data in the United States. Both server and e-commerce systems are secured to a high standard, and services are purchased only from trusted providers with high-quality data security. Service providers process data only under contract with Velny.co.

 

We follow best practices in data handling and technical solutions, including data minimization, access restriction, encryption, and anonymization. We comply with the EU's General Data Protection Regulation (GDPR) requirements effective since May 25, 2018.

 

All access to personal data is logged and monitored according to industry standards.

 

Who Handles My Personal Data?


Customer data is accessible only to Velny.co employees. Our team is trained to handle data securely and ethically.


Each employee sees only the data necessary to fulfill their specific duties.

We also use trusted partners under contract. Data may be transferred to third parties only when required, and always in accordance with the GDPR and other applicable laws.

 

Käytämme luotettuja sopimuskumppaneita, jolloin tietoa voidaan siirtää kolmannelle osapuolelle. Kaikkien kumppanien kanssa on sopimuksissa huomioitu EU:n tietosuoja-asetuksen ja muun lainsäädännön asettamat vaatimukset.

 

How Long Is My Data Stored?


We store your personal data only for as long as necessary to fulfill the purposes described in this policy.


Additionally, data may be stored longer when required by law — for example, to meet accounting and consumer protection obligations, resolve disputes, or enforce agreements.

 

At the customer’s request, their personal data can be deleted or anonymized from Velny.co's systems.


Please note: once deletion or anonymization is complete, it is irreversible, and deleted data cannot be restored.

 

Some data may be retained for longer periods due to legal obligations, such as:

Accounting laws, which determine how long data must be stored depending on whether it is considered accounting material.

 

Consumer protection laws, which may require storing order information.

System security and maintenance, where logs and backups are retained as legally required to ensure safe and reliable operation, prevent abuse, and verify data integrity.

 

What rights do I have?

 

As a customer, you have the right to:

Access your personal data, including the right to request a copy Request correction or deletion of your personal data In some cases, request restriction of or object to the processing of your personal data

 

Withdraw your consent at any time, if processing is based on consent
(Note: withdrawal does not affect data processed before the withdrawal)

To exercise your rights, you can contact our customer support.
Your request must include sufficient identifying information so we can verify your identity.


We may request additional information if necessary to verify your request.
We may also decline your request if legal obligations (e.g. anti-fraud laws) prevent deletion or access.

 

If you believe your data has been handled incorrectly or unlawfully, you have the right to file a complaint with the data protection authority.

 

How Can I Access the Data Stored About Me?


You can request the data stored in Velny.co's systems by contacting us at

support@velny.eu

 

How Can I Control How My Data Is Used?


Velny.co is committed to giving customers the ability to control how their data is used.

 

You can opt out of targeted marketing, additional services, and marketing communications at any time.


We continually improve our services and may adjust, update, or remove certain features based on data.


You may close your customer account and request deletion of your data by contacting our customer support.

 

Note: In some cases, not all data can be deleted due to legal obligations requiring partial retention of customer-related data.


Is My Personal Data Shared With Third Parties?

 

We may share limited personal information with third-party partners when necessary to fulfill orders or for marketing-related purposes.


In certain cases, your data may also be disclosed to credit agencies to facilitate credit decisions.

 

We also collaborate with analytics and personalization partners. This includes the use of shopping behavior, browsing activity, and technical identifiers (such as cookies or device fingerprints) to enhance and tailor your user experience.

Whenever possible, analytics and personalization data is anonymized. When full anonymization is not technically feasible, we use pseudonymization — meaning the data cannot be linked back to you without additional, separately stored information.

 

We may also share information with the following third parties:

 

Analytics and reporting partners

Product recommendation and personalization partners

Email marketing providers, if the customer has opted in to receive weekly newsletters, product reviews, or other content based on browsing behavior

SMS providers, for sending order- or service-related text messages

Shipping providers, when needed to deliver to your door or nearest pickup point

Payment processors, when paying by card

Credit providers, if the customer selects to pay in installments or via invoice

Invoice operators, if the customer selects Velny.eu invoice or third-party billing

Product suppliers, if direct shipping or warranty service is involved

Customs agencies, for international orders

Debt collection agencies, in case of overdue or unpaid invoices

Velny.eu ensures that all transfers and handling of personal data meet high security and privacy standards in line with the EU General Data Protection Regulation (GDPR).

When using third-party processors outside the EU, we rely on appropriate safeguards such as:

Standard contractual clauses (SCCs) approved by the European Commission

Binding Corporate Rules (BCRs)

The EU–US Privacy Shield framework, or equivalent GDPR-compliant mechanisms

 

Do We Use Cookies on Our Store, and What Are They?

 

Velny.eu uses cookies and similar technologies, such as browser local storage. Cookies are small text files stored between your browser and our servers. These identifiers have defined lifespans, after which they are automatically deleted. We use these technologies to enable core site functionality, personalize the experience, and support analytics and marketing.

 

Functional cookies and local storage are used, for example, to identify the user, maintain login sessions, estimate shipping, and manage cart behavior. These functions require cookies and local storage to be enabled. The duration of functional cookies varies, typically lasting between 15 minutes and 24 hours, unless manually deleted from the browser. These cookies and settings are automatically refreshed when you revisit the site.

 

By personalizing the user experience, we’re able to provide more relevant product recommendations.

 

For analytics and marketing, we use external tools and partners (e.g., image-based tags and cookies) to better understand customer preferences and behavior, and to identify the most engaging products, services, and content. If an identifier can be linked to an individual (such as an IP address), and it can identify a specific customer, we treat it as personal data. The lifespan of such identifiers typically ranges from 30 seconds to 24 hours.

 

We use tools like Google Analytics, Google Tag Manager, Google AdWords, Google Display Network, and Google DoubleClick to analyze website traffic, track trends, and measure product preferences and conversions. These services may also combine this data with other sources such as Google account activity.

You can prevent Google Analytics tracking by using their browser opt-out add-on. You may also disable third-party cookies by enabling “Do Not Track” settings in your browser. Note, however, that your browser’s privacy settings will override third-party cookies only if supported by the browser and the website respects the Do Not Track setting.

 

Can This Privacy Policy Be Updated?

Due to service development and changes in legislation, we reserve the right to update this privacy policy.
Any significant changes will be communicated to registered customers when the terms are updated.

 

SMS Marketing

We respect your privacy and the information you share when opting into our SMS marketing service.


We may use your data to send you relevant text messages, such as:

Order-related notifications (including abandoned cart reminders)

Promotional text message offers

Transactional messages (such as review requests)

Our website may also use cookies to track when an item has been added to the cart but not purchased.
In these cases, SMS reminders may be sent based on the set time delay after the product was added..

 

How Can I Contact You?

For any questions regarding privacy, data processing, or this privacy policy,
you can reach us by email at:

support@velny.co